FirstCry, a kidswear retailer, firstcry funding has finished its planned ₹146 crore investment in its subsidiary GlobalBees Brands, about six months after first announcing the deal.”
In its regulatory filing, the company said it invested ₹73 crore in the second tranche of Series C2 CCPS, buying 2,220 shares with a face value of ₹5 each, issued at a premium of about ₹3.29 lakh per share.”
With this, FirstCry’s fully diluted stake in GlobalBees has risen to 51.51%, from 51.12% earlier.
“In this round, firstcry funding increes in GlobalBees issued 3,041 Series C2 CCPS to existing shareholders, raising a little over ₹100 crore. Earlier in April 2025, the company had received the first ₹73 crore tranche, completing FirstCry’s committed investment.”
Why are Firstcry funding increases in GlobalBees?
“Founded in 2021 as FirstCry’s e-commerce roll-up arm, GlobalBees manages a range of consumer brands including The Better Home (home care), Yellow Chimes (jewelry), Rey Naturals (hair care), and The Butternut Company (food). Recently, it also acquired a 10% stake in beauty and personal care startup Cloud Lifestyle for ₹60 lakh.”
“GlobalBees reported strong revenue growth but continued to face losses. For the quarter ended June, its revenue rose 31% year-on-year to ₹426.5 crore, while losses increased 6% to ₹20.8 crore. Meanwhile, FirstCry posted a narrower consolidated loss of ₹66.5 crore in Q1, compared to ₹75.6 crore last year, with operating revenue rising 13% year-on-year to ₹1,862.6 crore.”
“Out of the ₹1,601.7 crore it raised through its IPO, FirstCry had set aside ₹169 crore for GlobalBees. Most of that amount has already been invested, and the company has committed to put in another ₹20 crore soon.”
